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Magic Beans

If you’re in the Boston area, please come and visit the flagship Magic Beans on Harvard Street in Brookline. Our store is a colorful, whimsical place with an amazing array of great toys and baby gear. We offer an assortment of valuable services, including: Personal shopping by appointment, Gift registry consultations, Free delivery to local hospitals for purchases over $99.

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Alice
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Magic Beans is fantastic; its employees are knowledgeable and friendly, the toys and games are really fun (I am partial to the puppets), and the baby gear is top-notch.
Five stars, two thumbs up.
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Heather
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Truly a kid friendly toy store. We love this store! And my kids love the play space. Great stuff and a great staff.
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Edoardo
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Friendly people and great products... need something else...?
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Wendy
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The owners and staff are wonderful...very knowledgeable and helpful.
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Jazz Brown
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They have the best products for growing families and its a fun place to visit, too!
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Julene Ewert
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Great stuff! What more can one say?
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Joshua Pines
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No kids' store on the east coast is more knowledgeable.
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Julie
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The most warm and knowledgeable staff anywhere. They carry the top baby gear and toys. Great Store!!!!!!!
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Susan Carp-Nesson
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The store is warm and inviting. The staff is extremely helpful - and the newsletter is the best!
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Michelle
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Magic Beans is the best because of the employees! That tells us something about the owners commitment to keep Magic Beans the best neighborhood toy and gear store in Boston!
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Joyce
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Great selection, knowledgeable staff, and fabulous service!
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Lisa
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Customer service is first priority. Staff members are helpful and knowledgeable. They want you to be happy with purchases,. Especially great place for stroller purchase.
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Harvey
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Great store, great staff, great shopping.
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jeanine
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They give you knowledgeable info on the gear you are purchasing
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Adrot
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Great service! Wonderful inventory.
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Laura Lieberman
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Great toys; good prices; awsome sales help!
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Christine
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Magic Beans is a great store. They have wonderful products and a very helpful staff.
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elisa torstensson
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They sold me the best stroller for me. the sales people really take the time to understand your needs and then they let you take the stroller for a walk!
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Studio Elle
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I buy 90% of my children's gifts here. They are awesome. Lisa J.
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Renee
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They offer the most complete service and the best indoor play area in Coolidge Corner
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anai
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Magic Beans has a great toy selection for all ages, friendly staff, and a nice play area for babies.
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Gretchen Plotner
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Magic Beans always has the latest and best products. Not only that, their kind and knowledgeable staff are both available and eager (yes eager) to help in any way. Everybody in this store is always smiling. It's truly a pleasure to shop here. I live nowhere near Magic Beans, but I can be found there at least once a month. I recommend it to everyone. Way to go Magic Beans!!
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Marisa
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The staff are the friendliest group of employees who go out of their way to attend to every costumer who enter the store.
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Miriam Fein
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knowledgeable, friendly, super-helpful staff!
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Shirley Schuster
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It's a beautiful store with all the best and latest items for babies. It's got a great selection of little toys for all ages and bigger ones if you want to buy something special and different. The owners and salespeople are very knowledgeable and helpful and my shopping experience was thoroughly enjoyable.
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heather berke
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Magic Beans is unique in a Toys R Us era. The employees actually know about the products and they provide excellent service. That is something almost unheard of in the toy/gear industry. The staff is friendly and allows parents and kids to play in the play space and you don't feel guilty if you don't buy anything. Bottom line is all the toys are appropriate and you don't have to be nervous that your kid will pick up a toy that is violent or just plain inappropriate!
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Peter
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Magic Beans has lots of really great toys and baby gear in a fun, colorful, and exciting environment. It's the kind of stuff that I'd want my own kids to have. Magic Beans also offers lots of great services to its customers. But what really makes Magic Beans the best is its manager!
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Michelle Hudson
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The entire staff makes you feel like you're the single most important customer in the world, regardless if you are spending $600 on a stroller or $6 on a toy...they are by far my favorite toy store!! The amazing play space in the rear of the store makes for a great network between parents. If that isn't enough, they promote and encourage community, music, art and PLAY!! The children are actually allowed, better yet, encouraged to play with the toys and the staff. My son and I love Magic Beans!
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Christine Kingdon
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Their staff is very helpful when looking for products. They have a good knowledge of the products sold in the store and can provide the right information to help you make the best purchase. They have a wide variety of products to choose from, they are family friendly and even have a great little play area right in the store. They stock great products at all price points.
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Elana Saenger
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The person service and variety of gear and toys.
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Barbara Walsh
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The staff is outstanding. They are all patient, helpful and understanding. They have a strong knowledge of all the products and they making shopping there (even with children) a pleasure.
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Masha
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The staff is very friendly and they have hundreds of products that no one else has. Huge selection of very good toys and parents stuff. You can always find the right thing for you. Moreover, there is a playground inside the store. They don't mind when kids play inside the store.
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Mitra
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Friendly, knowledgeable staff make shopping at Magic Beans a pleasure. You can tell them you need a birthday gift for a 7 year old boy and they'll make a perfect recommendation. The staff really take an interest in helping you pick the right item rather than simply selling you stuff. Both I and my children love shopping there!
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Jamie Marmor
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Magic Beans is the best. It is unique, informative, on the verge and always on the heals of what is new in the world of products/activities for new moms and their growing children
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Alice Lee
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Great selection of play-worthy toys that never bore the kids.
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Albert Yu
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Great selection and quality, helpful staff
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taube goodman
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I love the store, the salespeople, the service, the merchandise, and the owners.
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Susan Kulp
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Great, knowledgeable staff makes shopping here easy and fun. They also carry a great selection of unique, educational toys.
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Felina-Marie S Mucha-Cyr
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Magic Beans has a little something for everyone, kids of all ages. By far the best baby products around town. So glad they are here in Brookline!
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Veronica
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The super friendly staff is awesome and very knowledgeable about the products they carry. A great shopping experience for us and our son.
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Joyce Bohnen
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The staff are helpful and patient and most of all, they are totally familiar with the toys and equipment and the suitability of whatever age child I am shopping for.
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sara kety elias
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I just love their website/blog! It is chock full of information delivered in a clever, concise and respectful tone. you can tell they are trying their best to find the best for their valued customers!
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Claudette L'Huillier
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This is a GREAT store with a very knowledgeable staff.
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Katherine
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Shopping at Magic Beans was the BEST shopping experience I have had in a long time. The staff are extremely knowledgeable and helpful. I was really impressed with their service! The product selection is great, with lots of unique and hard-to-find items mixed with some basics. Awesome store!
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Laura Doble
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A very friendly and knowledgeable staff. The best selection of strollers around
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Pam
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they are helpful and knowledgable about everything have to do with kids
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Susannah Quirion
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Great store, great items and great staff - very helpful.. what more can I say!
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shania money'
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The products and the way they conduct business within their store.
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Jenny
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Every time I'm in Boston, I love to pop into Magic Beans to see what new, innovative toys are on their shelves. I know that, without fail, I will always find the perfect gift for, as their phone message states, "kids, past, present, and future." Magic Beans really sets itself apart from the impersonal and overwhelming mega stores and illustrates the importance of knowledgeable salespeople. The staff are absolutely icing on the cake to this already outstanding store.
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Heather
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What a fantastic store! A wonderful selection of educational toys and supplies. We went to several places to buy a stroller and the staff here spent as much time as we needed going through the different strollers, how they worked, pros/cons of each. Fantastic customer service.
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Marcel Lachenmann
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A great selection of toys and baby gear, with friendly, informed staff.
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Toni Jackson
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Magic Beans always has good present choices for children and new parents and the staff is the best!
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Lisa
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I found all of their employees personable and knowledgeable, as well as patient. I was allowed to trial two strollers outside of their store. They opened three boxes before I decided on the stroller for me. Their location can't be beat. Great area to walk and find food and coffee to go.
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Wendy
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The selection is terrific. The staff outstanding and knowledgable.
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Jean Holbrook
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I love the variety and the coziness of the store. It feels like family! You only find the 'good for kids' stuff there. And as a Grandma it makes me want to buy it all!
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gianna
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Smart design, great visual identity, and the owners truly know and care about parenting at every stage. the blog is a wonderful addition to their site.
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Heather Forsythe
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My family and I travel all the way from Lowell to shop at Magic Beans. We have a wonderful shop in our town called hausKids, that carries wonderful European toys and children's products, but Magic Beans fills in the gaps where haus leaves off. Most of all, the staff at Magic Beans are BOTH knowledgeable AND helpful about products that require know-how -- One of their friendly sales associates spent at least a half hour with me trying on ALL their baby slings looking for the best fit for me and my colic-y newborn. It was a very busy Sunday and I felt I had her full attention and did not feel rushed or pressured. Their selection of toys not dependent upon batteries for their operation is wide and runs from high end to nifty-gifty impulse.
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Irene
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Unique selection of products, great location and a great play area for kids are some of the things I keep returning there for plus great knowledgeable staff.
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Jennifer Moshe
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Magic Bean is a great addition to Coolidge Corner!
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Julie Ecker
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Great customer service. Staff is knowledgeable and helpful which is a rare thing these days. Nice product mix and terrific play space in the store.
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Michele Nachamie
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Magic Beans has an amazing selection of baby gear and a vast array of educational and fun toys. The best thing about Magic Beans is that the owners are parents themselves, and everything is tried and tested. Magic Beans also has terrific customer service. It's our favorite baby/kids store.
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Blythe Berents
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Magic Beans is a treasure for new parents (and grandparents).
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Kimberly Kittredge
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Magic Beans has the most knowledgeable and friendly staff out of any kids' store I've been to - not just in Boston. It's a one-stop shopping resource.

Find us here

Magic Beans Locations:

  • Magic Beans
    312 Harvard St Brookline MA 02446
    Tel: (617) 264-2326
    Hours: Mon-Wed 10am-6pm | Thur 10am-8pm | Fri-Sat 10am-7pm | Sun 11am-5pm