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BRAG

A 7-generation jeweler family, the Zargarian's (the name translated means, "goldsmith') take extreme pride in their work, carrying the finest cut diamonds in the world. All jewelry is crafted in the store to ensure each piece is manufactured with excellence.

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sandra & pierre
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Great service from Ani and Sevag! Excellent talent at creating what you imagine and prices are reasonable as well. We can't wait to do more business with them!
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Steve Simon
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Top, excellent quality, price and service from a family who absolutely knows their business. This business is genuinely interested in making their clients comfortable, proud, and knowledgeable in their fine jewelry/ring purchasing decision.
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Vahag
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Outstanding service, best jewelry designs, high quality gems, and the best prices in town.
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Rima Gasparian
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Outstanding service, best jewelry designs, high quality gems, professional jewelers, and the best prices in town. I would highly recommend to everyone.
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Aline Martinian
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Best jewelry and jewelers in Boston!!
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Rebecca Anderson
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The staff at BRAG are extremely helpful, professional and know their product well. Their designs are so unique and beautiful.
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Carmen Markarian
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The service is commendable and the quality of the rings are absolutely superb.
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Ana
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BRAG is the absolute best in the world!!! oh yea and Sevag also.....xoxo Darling
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stephen bethel
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I have purchased jewelry from around the world. Living on the west coast, their service and quality is unsurpassed.
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Karen Kalatian
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Every time I use the ring that I purchased from BRAG, few years back, still think that I did the best decision to purchase it from them.
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Nancy Thompson
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Every time I look at my left hand ring finger, I remember that BRAG is the BEST.
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Rebecca
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My now husband and I searched long and hard for a quality and affordable set of rings for our wedding - a friend referred us to BRAG - honestly it couldn't have been a better experience. They designed the most beautiful band I have ever seen to go with my engagement band. I have since brought my mom there and refer all my friends (as I get daily compliments on my ring). The integrity of their work and the true value of their craftsmanship make BRAG the best jewelry place in the city. The piece BRAG made for me will be a heirloom I will pass down to generations to come. They are the best in the buisiness.
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Gassia
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The quality of the diamonds and the quality of workmanship are unparalleled.

Don't forget the affordable prices.
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Nicki
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I brought Brag a loose stone and a casting and they set it for me beautifully! Sevag is the best.
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Brian MacDonald Jr
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Superior quality, design and service. A truely unique experience.
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Chrissie
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Sevag and his father created a beautiful custom wedding ring and band for me. Their attention to detail and amazing customer service made for a great experience!
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Ace
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Helpful, efficient service - going really out of the way to find exactly what the customer wants!
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Marivic Amerault
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My husband has done both retail and wholesale business with this firm for over 30 years.
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R Amerault
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Have known the family business for many years in fact 2 generations have done business with me.
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Eric
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Great folks to buy a ring with. The ring was made in house and had excellent detail. The quality of setting is great and much less generic then your typical off the shelf jeweler.
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Prashant Bansal
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I have never dealt with jewelers in the USA before but the dynamic duo of father and son at BRAG are very hospitable, friendly and they never force you to buy anything. They are very professional in what they show you. Their craftsmanship is truly fantastic. The ring I got for my wife was exceptional for the price and she loves it. I will recommend BRAG to all. Even if you don't buy you will feel great just to visit their shop and share their passion for designing jewelery.
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Jason Elias
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Sevag and his father helped me when my jeweler in New Orleans ruined the antique engagement ring I purchased. It was 4 weeks before the day I wanted to propose and I was starting from scratch. Luckily, I decided to stop by BRAG in South Station on my way home one night. From some hand drawings and blurry pictures of what I wanted, they created a gorgeous ring (better than the original) and had it to me before the big day. It was during the holiday season and they were swamped but remained so patient with me. I still get teased by my family because Sevag was the first person I called after the proposal!
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Donnarose Russian Agri
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Every day, EVERY DAY, someone compliments me on my beautiful, custom designed wedding ring! My whole wedding was planned in a month, and BRAG was there with my beautifully made rings, in plenty of time! They're perfect!
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Joe A.
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Excellent quality, Excellent pricing, Excellent service in Boston I’m very satisfied.
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Joe A.
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Excellent quality, Excellent pricing, Excellent service in Boston I’m very satisfied.
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Heather Burke
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They were very helpful, fast and they have honest pricing.
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Chris McGuire
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Service, quality, and price - these are the top three reasons why I have chosen BRAG as my jewler of choice in the Boston Area.
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Rafael
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I bought my wife's wedding band from BRAG and was very satisfied with the purchase. It came out beautifully and was exactly what she wanted. Both Sevag and Raffi were very helpful in the selection process. She continues to stop by and get it all "cleaned up" but I know it's just an excuse to look for the next purchase. She hints about the great stuff she sees every time she stops! I know I will be making more purchases from them.
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Mary Margaret
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I purchased my husband's wedding band from BRAG and couldn't be happier. The price was fair, the work done timely and efficiently and the best part? He loves it!! I know many men that have been married that NEVER wear their rings, my husband has never taken it off! It is so comfortable! We've actually had people comment on it because it is so "him." Simple and strong. We are very happy with the purchase and continue to use BRAG. Great place!
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Apurva Shah
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Mr. Shevag is good jeweler. He has best design in the market with good prices.
He is also good with after the sales.
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San
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BRAG has fantastic jewelry! The combination of expertise and warmth that the Zargarian family possesses is unparalleled. I can't recommend this jeweler enough.
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SMez
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Great Service, Great Quality with a low pressure atmosphere. They take the time to make sure you understand and are comfortable with every step of the buying process.
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Haro
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A great family, and a great product. You can't beat the quality and price...My wife is always happy when I come home with a little package from BRAG.
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Edmond Terakopian
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Great customer care and very elegant range.
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Rosie
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A unique selection with customized service in a comfortable and friendly atmosphere.
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Areck
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I have personal experience with these jewelers. The outstanding quality of the products on sale is surpassed only by their extraordinary service and trustworthiness. They know how to give the personal touch that really sets them apart from the rest of the competition. And with their new location, it's only going to get better!
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grace richards
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Excellent hand craftsmanship, great service
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So helpful! so friendly! beautiful jewelry.
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Sarig Armenian
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Great service, good quality -- and very trustworthy. Its not always easy to trust jewelers but BRAG rocks.
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sar
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Went there and discovered a beautiful space with such helpful people! they are so nice in letting you try whatever you want, totally patient when you know you want something but don't know what?! everything there is gorgeous!
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Alexis Avila
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Brag has beautiful jewelry. The people there are very friendly and patient with the customers. I'll definitely go back.
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Jessie
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They are incredibly friendly and actually listen to your needs and expectations.
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Olga Sandler
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Wonderful designs, great service
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Kevin Garland
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The people who work there make BRAG the place to be!
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S
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Wonderful wonderful wonderful!!!
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Emily
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My ring is so beautiful! Reasonably priced, personal service, high quality.
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Skippy
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Great place. I bought an engagement ring for my girlfriend here and they were the best.
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S.
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They are not only professional, but also extremely kind and interested in the customers best interest.
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Casey Paton
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I've had several positive experiences in dealing with both Sevag and Raffi Zargarian at Boston Ring and Gem (BRAG). I not only bought my fiance's engagement ring at BRAG, but also a handful of other custom pieces which they helped me design. The quality of work, the attention detail and the overall level of professionalism that you will find at BRAG is second to none in Boston. Most importantly, Sevag and Raffi are very easy to work with and will always take the time to make you comfortable and address your concerns in an honest, straightforward manner. I looked at 7 or 8 different places when I was contemplating the 'big' engagement ring purchase and I quickly realized that there were few (if any) jewelers that could match the level of expertise, trustworthiness and competitive pricing of Boston Ring of Gem. I recommend BRAG to all my friends and will continue to utilize them for all my jewerly needs.
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Nirva
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BRAG offers perfect quality and service in jewelry. They're 100% honest with so many designs to choose from!

Find us here

BRAG Locations:

  • BRAG
    333 Washington St 2nd floor Boston MA 02108
    Tel: (617) 720-2724