Lucido Fine Jewelry 
Lucido Fine Jewelry
42825 Schoenherr Rd Sterling Heights MI 48313
Tel: (800) 814-7937
Hours:
Mon-Fri. 10-6 p.m. Thur. 10-8 p.m. Sat. 10-5 p.m.
Listed in: Designer Jewelry, Rings
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In 1928, DeMas Jewelry set a standard for quality and excellence in fine jewelry. Before the Lucido family acquired DeMas Jewelry in 1987, a legacy of breath-taking diamonds, pearls and rare gems was already in place. However, when Joe Sr., Vince, and Joe Lucido Jr. took the helm, a new era of expansion and service began. Within a decade the name was changed to Lucido’s DeMas Jewelry to reflect the family’s rich heritage, while retaining the original DeMas name to build on the business’ sound reputation. Lucido Fine Jewelry continues to be committed to assisting our customers with the same high quality service we have always been known for. Our showroom includes an extraordinary selection of the most stunning jewelry and the finest Swiss timepieces. Come visit our expansive showroom today!
Reviews
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Their customer service is THEEE BEST! They have a special way of treating customers like family. I wouldn't trust anyone else!
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Everyone there is very helpful and always get the job done!!!
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Bought wedding ring there and I love it!
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They are awesome to deal with, great quality diamonds and amazing service.
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New jewelry all the time and wonderful generous owners.
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Their quality and customer service are unbeatable in my view.
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Lucido is an awesome place to purchase jewelery. They made my engagement which happened in the store very memorable, they sang and gave us wine ( both of us being over 21). It is a very nice place to shop.
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Great store, friendly service and a large selection of jewelry.
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The nicest sales people and jewelry!
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The service from Lucido is by far the BEST!
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Very classy business with exceptional service. Joe, Vince and their Dad before are a pleasure to deal with along with their friendly staff.
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My husband bought my engagement ring from there. I absolutely love it and we always get great service!
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Marvelous selection. Great service and prices.
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My experience at Lucido's was great. Very customer oriented and wonderful selection of items.
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The Lucido's operate a prestigious jewelry chain with the great service of an old fashioned family store. I would recommend them to everyone!
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Vince and Joe Lucido really know how to treat their customers.
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Great service and great prices. Thanks for all the help throughout the years!
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Very professional, always service in the interest of the customer.
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Their showroom is fabulous! The owners and salespeople are always very helpful and kind.
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The friendliest and most knowledgeable staff in the industry always making a visit to Lucido's a must!
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Lucido's makes you feel like part of the family. The kind you like to see and go visit!
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Lucido's makes you feel at home when you are there and part of the family.
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Beautiful jewelry!!!
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Great quality and excellent customer service!
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My husband bought my wedding rings at Lucido and the quality and service are second to none! The whole staff is friendly and helpful!
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We love Lucido's!
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It's great.
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The service at Lucido's was wonderful. They weren't just trying to sell me their product. The store associates actually cared about what I wanted and my opinions. I was treated with respect and as a friend, not just another nameless sale. I love my wedding rings. Thank you so much! Here is a picture of just my engagement ring. It's much more beautiful in person!
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Because they aim to please. Friendly service, great prices, and truly beautiful pieces of jewelry!!!
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Lucido Jewelry are the best because just one example of expert service is my husband pick out my stone and Lucido design my ring just from my husband idea of what he wanted it to look like. It is unique, gorgeous and one of a kind! I just love it! They can do anything you need if you do not see something you like they can make it for you. That is service!
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The selection is the finest, the quality is superior and the service is the best.
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Thank you Lucido's
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Thank you for helping my finance' pick out the most beautiful ring
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Thank you lucidos for everything you've done!!
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I love my engagement ring!
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Lucidos is the best
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They are awesome!
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They had a wide variety, helpful sales people and the owner was hands on and gracious.
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Best place to be.
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We have shopped at Lucido for years. The service is outstanding. They always have beautiful designs and the quality of their jewelry is top notch.
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Great service
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Not only are they the best, they are my family!!!!! They have the best product and service in town!!!!!!
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Wonderful selection and very nice show room
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Friendly staff and great show room.
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Good sales staff
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I love their selection.
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We have never been to a jewelry store with a more beautiful selection or more friendly and helpful staff than Lucido's!
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I will only shop at Lucido Fine Jewelry. I recommend them to all my friends and family. Keep up the good work!
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#1 place for jewelry and service... Lucido of Rochester is my #1 choice