Lucido Fine Jewelry 
Lucido Fine Jewelry
42825 Schoenherr Rd Sterling Heights MI 48313
Tel: (800) 814-7937
Hours:
Mon-Fri. 10-6 p.m. Thur. 10-8 p.m. Sat. 10-5 p.m.
Listed in: Designer Jewelry, Rings
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In 1928, DeMas Jewelry set a standard for quality and excellence in fine jewelry. Before the Lucido family acquired DeMas Jewelry in 1987, a legacy of breath-taking diamonds, pearls and rare gems was already in place. However, when Joe Sr., Vince, and Joe Lucido Jr. took the helm, a new era of expansion and service began. Within a decade the name was changed to Lucido’s DeMas Jewelry to reflect the family’s rich heritage, while retaining the original DeMas name to build on the business’ sound reputation. Lucido Fine Jewelry continues to be committed to assisting our customers with the same high quality service we have always been known for. Our showroom includes an extraordinary selection of the most stunning jewelry and the finest Swiss timepieces. Come visit our expansive showroom today!
Reviews
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The most friendly and professional customer service experienced with every visit!
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We buy all of our jewelry there. The staff is great and always willing to help.
We will continue to go to Lucidos.
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Dear Vince and Dear Joe,
The very pleasure of knowing both of you and your creativeness have been simply wonderful. With appreciation over the years, Our sincere Thank you.
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Best jewelry store around! The staff is just wonderful and the products are beautiful!
and don't forget about the one in Rochester! and if you stop by please remind my dad about the necklace i want! [:
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A++ all the way around-it doesn't get any better than this!
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Lucido's has it all service, selection, quality..... they're A+ in my book.
Laurie from Louis
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I LOVE shopping there because they have the most beautiful selection of jewelry! John over at Rochester is really cute, too! If anyone over at Rocheseter sees my husband come in hint to him that I caould really use an orange band for my Michele watch! Thanks!
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After some mishandling with my wife's engagement and wedding ring from Tappers we decided to go to Lucido's and purchases my wedding band from them- if we only knew about them earlier my wife's ring would of been purchased from Lucido's also.
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My fiance and I bought our rings from Lucido and really love the quality or the jewelry and how great the staff is! We will definitely be going back there whenever we need great service and jewelry.
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I love Lucido.i love franky hes the best john s i love him to. they treat me and my hubby lenny so good. oh yeah they have go jewelry to. and they love my cats.
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We bought our rings at Lucido more than five years ago, and we were thrilled with everyone and everything! Jennifer was our sales person, and she was the best! We love our rings, and the service was extrordinary! When we go in for gifts or purchases of any kind, they check our rings and clean and polish them, and they sparkle like the first day we got them! Incidentally, when something went wrong with my ring, and it was over a year or two old, they not only noticed what happened, they knew why, and Lucido remade my entire ring. Talk about reputable! They stand behind their products and they are wonderful! We so appreciate you!
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They truly treat you like family, the showroom is THE BEST in town and so is the service!!! I wouldn’t buy my jewelry any where else!!
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Their customer service is THEEE BEST! They have a special way of treating customers like family. I wouldn't trust anyone else!
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Everyone there is very helpful and always get the job done!!!
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Bought wedding ring there and I love it!
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They are awesome to deal with, great quality diamonds and amazing service.
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New jewelry all the time and wonderful generous owners.
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Their quality and customer service are unbeatable in my view.
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Lucido is an awesome place to purchase jewelery. They made my engagement which happened in the store very memorable, they sang and gave us wine ( both of us being over 21). It is a very nice place to shop.
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Great store, friendly service and a large selection of jewelry.
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The nicest sales people and jewelry!
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The service from Lucido is by far the BEST!
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Very classy business with exceptional service. Joe, Vince and their Dad before are a pleasure to deal with along with their friendly staff.
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My husband bought my engagement ring from there. I absolutely love it and we always get great service!
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Marvelous selection. Great service and prices.
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My experience at Lucido's was great. Very customer oriented and wonderful selection of items.
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The Lucido's operate a prestigious jewelry chain with the great service of an old fashioned family store. I would recommend them to everyone!
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Vince and Joe Lucido really know how to treat their customers.
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Great service and great prices. Thanks for all the help throughout the years!
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Very professional, always service in the interest of the customer.
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Their showroom is fabulous! The owners and salespeople are always very helpful and kind.
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The friendliest and most knowledgeable staff in the industry always making a visit to Lucido's a must!
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Lucido's makes you feel like part of the family. The kind you like to see and go visit!
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Lucido's makes you feel at home when you are there and part of the family.
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Beautiful jewelry!!!
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Great quality and excellent customer service!
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My husband bought my wedding rings at Lucido and the quality and service are second to none! The whole staff is friendly and helpful!
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We love Lucido's!
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It's great.
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The service at Lucido's was wonderful. They weren't just trying to sell me their product. The store associates actually cared about what I wanted and my opinions. I was treated with respect and as a friend, not just another nameless sale. I love my wedding rings. Thank you so much! Here is a picture of just my engagement ring. It's much more beautiful in person!
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Because they aim to please. Friendly service, great prices, and truly beautiful pieces of jewelry!!!
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Lucido Jewelry are the best because just one example of expert service is my husband pick out my stone and Lucido design my ring just from my husband idea of what he wanted it to look like. It is unique, gorgeous and one of a kind! I just love it! They can do anything you need if you do not see something you like they can make it for you. That is service!
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The selection is the finest, the quality is superior and the service is the best.
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Thank you Lucido's
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Thank you for helping my finance' pick out the most beautiful ring
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Thank you lucidos for everything you've done!!
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I love my engagement ring!
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Lucidos is the best
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They are awesome!
