Firefly 
San Francisco CA 94114
Listed in: Romantic Restaurant
Neighborhood: Noe Valley
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In 1993 Brad and Veva were working at Embarko Restaurant. Brad was a frustrated chef, and Veva was a frustrated artist and line cook. Both shared the dream of a restaurant where the food was great, the service attentive, and the atmosphere magical, where the employees were interesting and kind people, who were encouraged to be themselves and honestly offer a great dining experience. On Nov.3rd, 1993, Firefly invited their friends and family to a run-through night. They ran out of most of the food by eight o’clock; napkins and menus alike caught fire from the open flames burning on the tabletops; Brad's parents were aghast that when the bathroom door was opened, you could see inside it from the tables. But then, they began to see how beautiful their restaurant was. They felt what it was like to be appreciated by those they served. They had created a family, with all the good and bad that comes with it, and that had made it worthwhile. Now Firefly has reached adulthood, but we continue to grow and learn.
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