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Discerning Eye 29 Tips

119 E Washington St Iowa City IA 52240 See map
Tel: (319) 338-6800
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  • Classically Simple
  • Award Wining Designs
  • Incredibly Flexible
  • Eyewear Collections

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A-List Winner -- A full-service optical boutique located in Downtown Iowa City, Discerning Eye is THE place to find unique and exclusive eyewear and sunglasses in Eastern Iowa. We have brought together an eclectic group of extraordinary frame collections to help revamp, refresh and revitalize anyone's look! Discerning Eye carries many exclusive frame lines including Mykita, Lindberg, Götti, and Harry Lary's.

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  • Classically Simple
  • Award Wining Designs
  • Incredibly Flexible
  • Eyewear Collections

What people are saying...

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  • nikko says: "The eyes have it."
    Posted 2/11/2008

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  • edub7772002 says: "A total cut above the rest! Big city style with small town service! LOVE it!"
    Posted 2/8/2008

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  • marianneholton says: "BEST in town!!!!!!!!"
    Posted 2/8/2008

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  • lucky11 says: "I don't even wear glasses, but I love to check out this store for their cute jewelry and amazing handbags."
    Posted 2/7/2008

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  • mgrout says: "Superior products, superb customer service."
    Posted 2/2/2008

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  • Randy_Williams says: "Eyewear is like jewelry, some looks good on you, and some doesn’t. When you ask anybody at Discerning Eye, they will tell you yea…or nay."
    Posted 1/31/2008

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  • MissT says: "Discerning Eye offers up to date styles and the owner and staff are very professional and caring!"
    Posted 1/30/2008

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  • LHockett says: "Discerning Eye is one of the most fun and upcoming new opticals in the area."
    Posted 1/30/2008

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  • vin¢ says: "Wonderful sales team with an outstanding sense of style."
    Posted 1/30/2008

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  • Katia says: "Congratulazioni Joni & Joni!"
    Posted 1/29/2008

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  • andyhedd says: "I stopped in last summer while travelling and they helped me out with a free set of contacts...above and beyond the call of duty!"
    Posted 1/29/2008

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  • MateoIC says: "Amazing selection and customer service"
    Posted 1/29/2008

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  • fabulousincr says: "Their one of a kinds in harry lary's are my favorite"
    Posted 1/29/2008

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  • CafeDodici says: "You are totally amazing! You have had courage and a united family to complete your dream and encourage others! Thank you !!!!!!!"
    Posted 1/29/2008

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  • SJF says: "Excellent service. Went back several times to try out several pairs of glasses over the course of a month."
    Posted 1/28/2008

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  • lbartlet says: "The 'Joni's" have been making me look good for years. Thank heaven they have their own fantastic store!"
    Posted 1/28/2008

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  • fltrnc says: "Discerning Eye has the most up to date eyewear in the area."
    Posted 1/28/2008

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  • jrone says: "Discerning Eye was truly a delightful experience. I had so many options to choose from and the staff was so patient with me."
    Posted 1/28/2008

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  • jkamphuis says: "This store is as awesome as the staff that work there. Rock on!"
    Posted 1/28/2008

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  • Jenimae says: "I love this store. Very cool stuff!!"
    Posted 1/28/2008

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  • bp says: "Joni was GREAT. I was passing through town from Illinois w/ eye prescription in hand. Found frames I loved in her shop."
    Posted 1/28/2008

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  • omar25 says: "Joni Long provided great service! I love my new frames."
    Posted 1/28/2008

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  • liniowa says: "Joni Shrup is the fantastic at helping a person find glasses that complement their face. The lines of eyeglasses are wonderful."
    Posted 1/28/2008

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  • verryh says: "Great service with always friendly personnel."
    Posted 1/28/2008

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  • Roshi says: "Better selections than other stores in town. Very helpful and friendly staff."
    Posted 1/28/2008

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