Aquarium Adventure 
Columbus OH 43235
Listed in: Pet Supplies
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The second most popular hobby in the United States is tropical fishkeeping. Today, nearly one-in-eight U.S. households keep fish as pets - up from one-in-twelve in 1996. Aquarium and pond fish are the most popular pets in America, and the home ornamental fish population exceeds 200 million species. Aquarium Adventure was founded on the premise that the aquatic customer has been poorly served by the established retail stores that sell tropical, marine and outdoor pond fish and the accessories to support them. One third (32%) of current fish owners purchased their last aquarium from a local mom and pop pet shop, 22% at Wal*Mart, and 16% at a pet superstore (Petsmart or Petco). 80% of the water garden enthusiasts bought their supplies at garden centers, home improvement centers and discount stores. The mass merchandisers like Wal*Mart and the big-box home improvement centers provide a self-service environment and do little to train and educate the fish consumer.
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